Conclusion

From looking at the vast number of stories on Apple it is clear to see that they are a highly successful, innovative company that strive to be the best.  But they are not flawless; there have been problems with both the iPhone 4 and 4s when they were first released, but this does not seem to have affected them.  In such a competitive World, it is appearing as though Apple are monopolising the technology markets, from TV’s to computers, to phones.  It may be seen as unfair for a company to be making so much money out of a ‘fashion,’ but then they did create that fashion, should competitors be given more of a chance to catch up, it seems as though Apple are bringing out a new product every few months and giving nobody else the time to compete.

Granting this, it is still a business, they have made it successful and so we have no right to take that away from them, they are giving people what they want and there aren’t really any problems with the company; it deals with issues, even with old 1^st gen iPods rapidly and effectively, its products (despite a few glitches) are reliable and they created a demand that there wasn’t before.

Apple has brought a home computer, to a palm computer in a café, outside, in a restaurant, and so many more places.  They have helped the internet to achieve its purpose- it connects people wherever they are.  Apple has inspired others to continue with technology and develop it further so that we can seamlessly get in touch with people on the other side of the world, see them with FaceTime from our mobile phones… How could this possibly be bad?!

Well…

It’s not really Apple’s fault at all, but whenever we use the internet today we are tracked, our privacy is invaded.  Every time we use facebook on one of Apple’s products we are being monitored: what sites we use, when we use them, where we are and so much more.  Apple’s technology has allowed our information to be shared so widely, without us even thinking about it or considering it.  We are paying for these devices and in ways selling ourselves as well.  With apps from app stores, what we download is being recorded and looked at by someone, somewhere.  It has opened up a wider world for advertisers who can anonymously know what we are clicking on. 

These are all things that we hardly ever think about though, it isn’t openly advertised how we are watched while surfing the net on any piece of technology, but if we do it seems a much bigger, scarier World.

Overall though, Apple has brought us a lot and it is continuing to bring us more each day, we cannot deny their success.  I feel that despite these shocking thoughts, the World we live in today with the internet and Apple’s technologies is often a better one that brings people together and gives people more opportunities, like learning.  I cannot see Apple’s growth slowing down in the near future, but we must ask the question on how far can technology go? In a World where currently it appears that nothing is impossible, it is very strange to imagine not having a new iPhone out every year, no new technology… but surely one day, we will reach that point?