Competition!

http://www.eweekeurope.co.uk/news/apple-ipad-sales-face-kindle-fire-squeeze-48873
This article reveals today that there's a major competitor in yet another of Apple's successful market's!


The Amazon Kindle fire!


The Kindle fire seems to be stiff competition against Apple's iPad, which is using the Android system like that in the Samsung Galaxy S2 which is catching up with the iPhone.


The results from sales of the range of HP touchpads seem to demonstrate that there is a demand for affordable tablet computers, something that Apple is probably unlikely to compete with, but is this the only reason? Android is generally seeming a more affordable and rapidly developing OS that Apple in general is struggling to compete with.  They are attempting tactics to destroy the success with court cases around the World with Samsung due to their success with the Samsung Galaxy.  It is clear that Apple know there is something out there coming to steal their thunder!


it has been suggested that this new tablet will revolutionise the world of tablets, and pre-empt a lower priced market, making computing on the go even more accessible! Of course the low price does still come with some limitations in comparison to the iPad, no camera, poor sound and surprisingly no access to the Android market?! These are major flaws in the current model, but you have to start somewhere.


Technology in general is becoming more and more of an everyday item, and for some people, an essential.  It has made business so much easier- being able to contact a buyer in America for example over Skype on a 7 inch rectangular thing! It is a market that perhaps needs to generate and become more accessible to all.


However, the internet has opened up vulnerabilities in a virtual World.  There are worries about the OS on the Kindle fire being unsecure http://www.techradar.com/reviews/pc-mac/tablets/amazon-kindle-fire-1041946/review which is a potential major issue.


Although the speed that technology is moving at today it will not be long before it has caught up with Apple and is cheaper, and Apple know this.  But, the question is, will Apple grow faster, is it possible for the Amazon Kindle to catch up with such a fast paced, technologically advanced company? Maybe. But did we even know what half of these new add ons were before Apple created them- the app store. Who could have predicted that and gone ahead.  Apple are a very innovative company that are currently the market leader in almost every way, they make something, everybody else develops something similar.  It would be very hard for anybody to get ahead of Apple without some very innovative minds behind the companies.


This is perhaps why Apple do not seem too worried about the future with more affordable tablets, they have a brand.  A brand that is recognised globally as being high quality, top of the range and ahead of everyone else! Apple have the advantage of a huge customer base, Apple is a fashion and when we buy one Apple product, it seems that most people and stung and have to have it all!


When considering all the pro's and con's, it seems that Apple are likely to be ahead for some time yet, everybody is in competition with them in almost every technology market.  Apple have been so unbelievably successful over their years and they have the cash flow to invest in bigger (or smaller) and better things than everybody else.  People are willing to pay the price for a known brand, a fashion, a style, a reputation.  This is inevitably Apple's attack on their competitors' success!