Oh dear.

So, unsurprisingly it seems that the new iPhone is too clever for it's own good at the moment! http://www.pcworld.com/article/242858/apple_iphone_4s_battery_drain_guessing_game_continues.html
Users appear to be complaining about the battery life of the new iPhone 4S, and have been forced to find 'sensible battery life management practices.'  Of course, these include very simple ideas, such as switching off the wifi when not in use or lowering the screen brightness.  Sooo in other words, the battery life is surely outweighing the benefits at the moment if we can't choose the simple things?!  Of course, all new technology is bound to have issues when it's first launched, and when you look at the speed that these things seem to be knocked out at the moment, it's hardly surprising!

However it does seem that Apple's vision is very clear, and that is perhaps what saves them from too many bad feelings from their users.  For example, the iPhone 4 had some serious design faults to begin with. http://www.telegraph.co.uk/technology/apple/7894455/Apple-iPhone-4-signal-problems-Some-perspective.html
Users were losing signal when their phone was in their excited little palms! Pretty stupid of Apple eh? Well, it seemed that didn't matter too much after the issue was dealt with and all was well in the Apple world once again!

Now, although it seems Apple are fairly indestructible (at least at the moment!) perhaps we should feel that Apple on these two occasions have been rather too eager to get a new product out on the somewhat crowded market of mobile phones!? If Apple focused more on testing their products then these issues will be easier to solve before everyone rushes out and drops everything to get their hands on a new piece of shiny plastic!! (It seems it's cool to be dedicated to Apple these days... I probably wouldn't be so bitter if I could actually afford an iPhone but that's another story!)

All this said though... could Apple be starting to falter? ... More to follow!

The iPhone 4s

http://store.apple.com/uk/browse/home/shop_iphone/family/iphone The latest iPhone, released last Friday (14/10/2011), is the iPhone 4s and it now has the ability to understand speech and answer questions?! Is it getting to the stage where instead of categorising smart phones as computers, we should start the transition to robots? I wonder if there will be a hoover app any time soon?! Or maybe some way for our phones to do our washing up- that would be much appreciated by the way Apple! (Pretty please?) http://www.apple.com/iphone/features/siri-faq.html Anyways, this new friend built into the iPhone 4s is possible because of the new 'Siri' software, which is a personal assistant to help users with almost anything apparently.  The software is built for those of us (most of us) who like to test automated answering systems and can apparently even answer 'Will you marry me?'


Today it was revealed that this (being probably the biggest software change) is very popular with Apple lovers and newbies alike as today it was revealed that Apple has sold 'more than 4m of its new iPhone 4s smart phones.' http://www.apple.com/iphone/features/siri-faq.html This has, unsurprisingly, broken records of sales within the market, showing that Apple are still ahead in the market, despite Blackberry's desperate attempts to steal the limelight.  Blackberry of course were very unfortunate in the timing of their huge service failure that affected their global services! An article today http://nvonews.com/2011/10/17/blackberry-outage-may-further-help-increase-iphone-4s-sales/ suggests that as well as obviously the iPhone 4s, phones running Google's Android operating system may have benefited as a result of the service failure.  Humorously, it is claimed that during the time Blackberry's service went down ' crashes declined by 20 percent in Dubai and 40 percent in Abu Dhabi' http://www.mobiledia.com/news/112643.html supoosedly due to people not being distracted by their Blackberry smart phones.


Overall then, I think it is very clear that Apple are still moving forward, and at an astonishing rate! But will it always be the case of them being ahead of the rest?! Currently that looks highly likely, but the rate things happen at today, who can say?! More to follow on Apple's products! :)

Thank you Steve Jobs!

I can't possibly write a blog about Apple without commenting on the very sad passing of the man who made it all happen. Of course by this, I mean Steve Jobs. http://www.apple.com/stevejobs/ 


From 1955 to 2011, he clearly set out to make a difference... and he most DEFINITELY succeeded! It has been said that Mr Jobs was a man who was very hard in ways, that people were given one chance and if they failed, it was too late.  If this is true, then it seems pretty understandable! If you had a company with as many customers as Apple, you probably wouldn't want the backlog on dealing with all of those issues!


Anyways, Apple's short words, which I am sure do not justify his success, are very kind and warming and it is so very sad that we have lost such an amazing man, who has made such an amazing difference.  




Thank you Steve Jobs.

The blog!! :)

This blog is intended to follow the ups and downs and new products of Apple! It will highlight news stories and even perhaps the 'goss' on what's next for the market leader for so many industries! :) Enjoy!